With the economy changing as it is, we all need to focus on our marketing strategies. Are they working? What's working and/or NOT working? Looking to attract new customers? Worried about losing current customers?
These are questions you should be constantly asking yourself, to keep tabs on how your marketing strategies are keeping up.
The bottom line is, people have to know you are out there. If they don't, then they will never find you. Ok, they MIGHT find you, accidentally, but you should make it very easy for your customers to find you. One way to gain new customers is to give away stuff. E-books, articles, and e-mail courses are just a few things you can give away. You can also allow others to include your article in their newsletter or e-zine, or allow others to link to your free e-book to give away to others. This creates traffic to your site....and without traffic, there are no customers.
To keep the customers you already have, you should constantly looking into what it is they need or want, and find ways to give it to them. One simple way to do that is to ask them to fill out a survey.
Other things that YOU can control is, your website, your brochures, business cards, sales letters, and ads.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment