Off-Page Optimization - Links to Your Page

If you can get your offpage tactics done properly, you can dramatically increase your site's rank on Google and other search engines as well.

NOTE: This is time consuming. This step is vital to your site's success, but if you don't want to spend the time on this portion, you may want to think of out-sourcing this.

Here are the things you want to look at when working on offpage optimization:
*Number, type and page rank of websites linking to your site
*Title of pages linked to you
*Anchor text of the links pointing to your site
*The quality of links linking to the website that’s linking to you.
*The number of outbound links on the website that is linking to you
*The total number of links on the website that is linking to you
*Whether or not the websites linking to you are deemed by Google as an authority website.

Copy The Top Ranked Websites For A Particular Keyword To Get A #1 Position - analyze the linking strategy of the top 10 ranked websites for our keyword.

Open up a spreadsheet (I use Open Office, but you could use Microsoft Works, or Excel if you have it) and create the following columns:
* Linking Website - This is the site that is linking to the site you are currently researching
* Anchor Text used - exact text used in the link
* Page Rank - Download the free Google toolbar to find out page rank
* Link Popularity - number of links pointing to the page that links to the focused page
* Page Title - Title of the page linking to the focused page
* Number of Outbound Links - number of links on page that links to focused page

NOTE: You will want to make a spread sheet for EACH site in the top 10 for the keyword you use. It'll be easier to understand why as we break down each column.

Visit Google and enter your Keyword into the search box. Open Notepad and make a list of the url's for the top 10 results. This is what you will be focusing on.

Next, we need to find all the pages that link to our top 10 list. You can do this by entering "link:www.linkedsite.com/page" into Googles search box. To get more results you can do the same in Yahoo's search box. (make sure you use "http://" for Yahoo. ex:"link:http://www.linkedsite.com/page") This gives you a list of pages that link to your focused page. Enter these in the "Linking Website" column on your spread sheet.

Next we want to fill out our spread sheet with all the info from these pages, for each page listed. Once that is done, we can figure out the linking strategy that we will want to use and improve upon to rank very high on the search engines. Let's see how we do this.

First, we need to calculate the percentage of your Keywords in page title

Then, we need to calculate the percentage of your keywords in anchor text

For each of these, all you need to do is divide the number of pages that have the keywords, by the total number of pages in your spread sheet. You will want to get as close as you can to these numbers for your site as possible.

You will want to contact each webmaster and ask to be linked to their website and in turn, you will link to them. Make this e-mail personal by stating something specific about their site that you like.

NOTE: There is software that can make this process less cumbersome. If you have the money, I would suggest choosing doing a search and finding one that suits your needs.